车企花式优惠手段多 新车型供给丰富

Core Insights - The automotive industry is experiencing a surge in promotional activities during the "May Day" holiday, with various companies offering significant discounts and incentives to boost sales [1][2][3] - The government's "trade-in" policy is having a notable impact, with increased consumer interest in replacing old vehicles, leading to higher sales figures [3][4] - The Shanghai Auto Show showcased a record number of vehicles, with a strong emphasis on new energy vehicles, further stimulating consumer interest and sales [4][5] Promotional Activities - Companies are offering diverse promotional strategies, including cash discounts, free auxiliary driving system usage, and additional perks like car refrigerators [1][2] - Specific examples include Xiaomi's SU7 with a six-month delivery period and Zeekr's 007 GT with discounts up to 56,200 yuan [2] - Traditional automakers like Great Wall Motors are also enhancing their direct sales presence in popular shopping areas, offering at least 20,000 yuan off per vehicle [2] Government Policies - The government has doubled its support for the "trade-in" program to 300 billion yuan, significantly boosting consumer confidence and sales [3] - As of late April, over 2.81 million vehicles have been traded in under this program, indicating strong consumer engagement [3] - Experts predict that the ongoing "trade-in" policies will lead to over 2 million new vehicle purchases this year [4] New Product Launches - The automotive market is witnessing a wave of new product launches, with companies like NIO and Zeekr introducing multiple new models [4][5] - NIO plans to deliver nine new models this year, with significant launches occurring during the Shanghai Auto Show [5] - Traditional manufacturers are also releasing new models, such as Dongfeng's new vehicles, indicating a competitive market landscape [5]