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街区焕新 首店频现 假期消费市场活力迸发
Zhen Jiang Ri Bao·2025-05-05 23:30

Group 1 - The "May Day" holiday saw a significant increase in consumer spending in Zhenjiang, with sales up 11.0% compared to the same period last year, according to the city's Business and Statistics Bureau monitoring 35 key retail and catering enterprises [1] - The transformation of Jingji Road into a "net celebrity street" has attracted a large number of local citizens and tourists, with the combination of street lighting improvements and exclusive discounts leading to a doubling of merchant sales compared to regular weekends [2] - The "Youth Economy" initiative, which includes the "Zhenjiang Jinshan Consumption Season" promotional activities, has created new consumption scenarios focused on youth, fashion, and quality, resulting in a government subsidy leverage ratio of 1:9 [3] Group 2 - The "old-for-new" policies in the consumer goods market have significantly boosted sales, with the expected consumption increase of over 2.3 billion yuan in the first four months of the year, ranking third in the province for home renovation subsidies [4] - During the "May Day" holiday, key retail enterprises reported a 50.05% increase in sales of household appliances and audio-visual equipment, and a 37.54% increase in communication equipment sales [4] - The automotive sector also experienced a surge, with a 127.22% year-on-year increase in sales of automotive products among monitored enterprises, driven by various subsidy policies [4]