文商旅融合引流 新场景跨界“生金”

Core Insights - Nanjing experienced a significant influx of tourists during the "May Day" holiday, receiving 12.19 million visitors and generating a total tourism revenue of 15.3 billion yuan, marking a year-on-year increase of 12.6% and 18% respectively [5][6] - The integration of commerce and culture has created new consumption scenarios, with over 100 monitored commercial enterprises achieving sales of 2.57 billion yuan, a growth of 6.3% compared to the previous year [5][6] Tourism and Visitor Statistics - The top five tourist attractions included the Confucius Temple-Qinhuai Scenic Area, Zhongshan Scenic Area, Xuanwu Lake Scenic Area, Hongshan Forest Zoo, and Niushou Mountain Cultural Tourism Area [6] - The number of visitors to cultural and historical sites increased significantly, with 6.45 million visiting scenic spots, 531,000 visiting cultural venues, and 1.23 million participating in rural tourism, reflecting growth rates of 12%, 25.5%, and 13.8% respectively [5][6] Commercial Performance - Over 30 department stores and shopping complexes achieved a total sales revenue of 940 million yuan during the holiday, representing a year-on-year increase of 6.4% [4][6] - New commercial entities such as Jinling Central and Suning Yigou MAX Super Experience Store have integrated cultural and technological elements, becoming popular destinations for holiday shoppers [4][6] Events and Activities - The "May Day" holiday featured over 600 cultural and tourism activities under the theme "Colorful May, Read Nanjing Repeatedly," attracting a diverse audience [5][8] - The 13th Mido Music Festival drew 80,000 attendees, showcasing the successful collaboration between various sectors to enhance consumer experiences [8][9] Accommodation and Hospitality - The average occupancy rate of star-rated hotels reached 97%, an increase of 18 percentage points year-on-year, with many hotels fully booked [10] - The newly launched Nanjing Smart Homestay Service Platform reported an average occupancy rate of 71.1%, indicating strong demand for alternative accommodations [10]