转内销观察丨外贸企业如何突出重围？来看陶瓷大王的“二次创业”

Core Viewpoint - The article discusses how Chinese foreign trade enterprises are adapting to challenges posed by U.S. tariff policies by shifting focus to domestic sales, highlighting the emergence of "foreign trade quality products" sections in e-commerce platforms and supermarkets [1]. Group 1: Challenges Faced by Companies - Since April, U.S. tariff policies have significantly impacted Chinese foreign trade enterprises, prompting them to seek domestic market opportunities [1]. - A ceramic manufacturing company in Shandong, with an annual output value exceeding 400 million yuan, has seen 40% of its exports go to the U.S. and is now exploring domestic sales channels [1][5]. - The company faces mounting pressure from unsold inventory worth over 10 million yuan, incurring daily storage and labor costs [7]. Group 2: Transition to Domestic Market - The company is establishing flagship stores on platforms like Tmall and JD to alleviate pressure from foreign market challenges [5]. - Assistance from e-commerce platforms has been crucial, with rapid support in setting up online stores, demonstrating the speed of domestic e-commerce development [12]. - The company is now working with over ten e-commerce platforms and has signed contracts with more than 30 domestic clients for customized orders [21]. Group 3: Adapting to Consumer Preferences - The company is conducting research on domestic consumer preferences and has introduced innovative products like "plate blind boxes" to cater to diverse demands [17]. - Challenges include adapting to different market specifications and consumer habits, requiring significant design efforts and adjustments [19]. - The company is investing in new technologies and training to enhance its product offerings and meet domestic market needs [19]. Group 4: Government and Local Support - Local government initiatives are in place to support foreign trade enterprises in expanding into the domestic market, including the establishment of "foreign trade quality products" sections in major shopping malls [21]. - The city of Linyi is actively working to create a brand for local commerce and improve logistics and training for e-commerce talent [21].