消费市场繁花似锦

Group 1: Core Insights - The "flower economy" is emerging as a new highlight in the consumer market, driven by consumption upgrades and changing consumer attitudes, expanding from gifts to daily consumables and integrating with various industries [1][2] - The scale of China's flower e-commerce market surpassed 100 billion yuan in 2022, with consumers increasingly purchasing flowers for daily use rather than just special occasions [2][3] Group 2: Industry Developments - The "flower + food" model is creating new growth points in the market, with products like rose jam and flower cakes significantly increasing their value; for instance, the rose processing products in Yunnan have seen a 300% value increase, reaching an output value of over 1.2 billion yuan in 2023 [3] - The "flower + tourism" model is enhancing consumer experiences and driving the upgrade of the tourism industry, with the "flower sea economy" contributing over 400 billion yuan in revenue nationwide in 2023, a 25% year-on-year growth [4]