万兴科技(300624)：收入同比增速连续两季好转 AI商业价值初现

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, but showed growth in Q1 2025, indicating a mixed performance amidst ongoing investments in AI technology and product innovation [1][5]. Financial Performance - In 2024, the company achieved revenue of 1.44 billion yuan, a year-on-year decrease of 2.78%, and a net loss of 163 million yuan, a significant decline of 289.61% [1] - For Q1 2025, revenue was 380 million yuan, reflecting a year-on-year increase of 6.06%, while the net loss was 33 million yuan, a decrease of 227.93% compared to the previous year [1] Product Development and Innovation - The company integrated models like DeepSeek, resulting in a doubling of mobile revenue for certain products in Q1 2025, with social media exposure reaching over 1.2 billion, a record high for a single quarter [2] - Key product areas showed significant growth: - Video creative products, including Filmora, saw user retention improve and revenue increase by over 100% [2] - AI-driven features in drawing and document tools also experienced enhancements, with notable increases in paid conversion rates [2][3] AI Integration and Market Strategy - The company launched several AI-driven products, including an upgraded AI marketing tool and enhanced user experience for AI-generated videos, contributing to a doubling of revenue from AI-native applications [3][4] - In 2024, the company’s AI server calls exceeded 500 million, with AI-native application revenue reaching approximately 67 million yuan, a year-on-year growth of over 100% [4] Cost Structure and Investment - Sales, management, and R&D expense ratios increased in 2024 and Q1 2025, reflecting higher marketing costs due to intensified competition and rising traffic costs [4] - The company is actively investing in new products and channels, which has led to a significant rise in sales expenses [4] Future Outlook - The company is projected to benefit from the ongoing evolution of AI multimodal technology, with expected revenues of 1.643 billion yuan in 2025, 1.901 billion yuan in 2026, and 2.244 billion yuan in 2027, alongside a gradual recovery in net profit [5]