蔻斯汀路演五一引爆，看线下个护如何再造情绪消费新蓝海

Core Viewpoint - The article highlights how the brand Caustine is leveraging offline events and experiential marketing to break through the challenges of the personal care industry, particularly in a time of intense online competition. Group 1: Event and Consumer Engagement - Caustine's recent event in Wuhan featured a floral-themed experience, including a 3-meter tall giant floral perfume bottle, creating a visually stunning environment that attracted significant consumer interest [4] - Interactive elements, such as the petal shower gel area where consumers could retrieve customized fragrance cards, helped establish a psychological connection with the brand [4] - The event saw multiple best-selling products sell out, indicating a strong consumer response and engagement [4] Group 2: Strategic Offline Growth - The brand is focusing on offline channels as critical touchpoints for brand and product display, aiming to enhance emotional connections with consumers [6] - From April to May, Caustine plans extensive advertising across various platforms in Wuhan, including elevator TVs and movie screens, to build brand awareness [6] - The strategy includes a combination of high-frequency exposure and local events to maximize the effectiveness of marketing efforts [6] Group 3: Nationwide Expansion Plans - Wuhan serves as a starting point for Caustine's nationwide roadshow, which will include a "thousand cities, ten thousand stores" initiative to empower local distributors with standardized tools [8] - The brand aims to address challenges in physical retail, such as low foot traffic and conversion rates, through a comprehensive strategy that includes various promotional activities and knowledge-sharing platforms [8] Group 4: Product Strategy and Innovation - Caustine's flagship product, the petal shower gel, has undergone five generations of upgrades, utilizing innovative 5D fragrance technology to enhance its appeal [9] - The brand has received recognition as the creator of the petal shower gel and holds the title for global sales leader in this category, showcasing the success of its product strategy [9] - The company is also developing customized products for specific channels, ensuring alignment with market demands and enhancing collaborative growth [10]