五一文旅消费创近三年新高：95后成主力军，无人机外卖爆单

Core Insights - The "May Day" holiday this year saw a significant increase in cultural and tourism activity, reaching a three-year high, with a 30% increase in orders compared to the same period in 2023 [1][2][8] - The post-95 generation has emerged as the main consumer force, accounting for nearly 50% of travel orders during the holiday [2][5] - The trend of "technology + cultural tourism" became more pronounced, with innovations such as drone delivery enhancing the consumer experience [7] Group 1: Consumer Trends - The post-95 demographic accounted for 45% of travel orders during the "May Day" holiday, indicating a strong demand for personalized and in-depth travel experiences [2][5] - Nighttime orders from out-of-town tourists exceeded 30%, 1.6 times that of local consumers, highlighting a shift in consumption patterns [4] - The popularity of music festivals and concerts surged, with related package orders increasing by 180% year-on-year [6] Group 2: Destination Insights - The top ten popular destinations included cities like Nanjing, Xi'an, and Chengdu, with significant contributions from out-of-town tourists [2][8] - High-star hotel bookings in smaller cities increased by over 80%, reflecting a continued interest in "reverse tourism" [8] Group 3: Food and Beverage Consumption - The demand for milk tea surged, with orders increasing by 100% week-on-week and 120% year-on-year during the holiday [5] - The delivery of swimming gear and other leisure items via food delivery services saw a 330% increase, indicating a shift in consumer behavior [4] Group 4: Technological Innovations - Drone delivery services attracted families and foreign tourists, with orders from overseas visitors increasing by nearly 161% [7] - The implementation of drone delivery in parks improved the consumer experience by addressing challenges in locating delivery personnel [7]