汽车展、烧烤热齐发力，“五一”假期淄博消费市场活力十足

Core Insights - The city of Zibo experienced a significant surge in consumer activity during the "May Day" holiday, with key retail enterprises reporting a total sales amount of approximately 3.58 billion yuan, marking a year-on-year increase of 5.68% [2] Group 1: Consumer Market Performance - Zibo's key retail enterprises saw a notable increase in sales, with daily necessities sales rising by 26.5% to 1.72 million yuan, and food sales increasing by 4.7% to 59.29 million yuan [2] - The sales of gold and silver jewelry reached 26.23 million yuan, showing a slight increase of 0.17%, while traditional consumer goods such as clothing and alcohol maintained stable sales growth [2] - The restaurant sector also showed recovery, with a year-on-year sales increase of 6.06% among monitored sample enterprises, driven by a high demand from tourists [2] Group 2: Supply Chain and Market Monitoring - Zibo's business departments effectively coordinated to ensure the supply of essential goods, with stock levels for key items like grains and vegetables increasing by approximately 15% compared to normal levels [1] - The city monitored the supply of essential goods through 45 key agricultural wholesale markets and supermarkets, ensuring sufficient inventory during the holiday [1] Group 3: Promotional Activities and Events - The 22nd Zibo International Auto Show featured over 100 brands and attracted more than 70,000 visitors, generating approximately 3.8 billion yuan in orders [3] - Various promotional activities, including "2025 Zibo Household Appliance Subsidy" and "Home Renovation Consumption Season," were organized to stimulate large-scale consumer spending [3] - The city also launched the "Spring Joy Purchase" campaign, which included diverse promotional activities to enhance consumer experience during the holiday [2]