第九个中国品牌日前夕 这场活动共话“数智升维”新趋势

Group 1 - The core viewpoint of the articles emphasizes the evolution of brand value in the context of the digital intelligence era, driven by technologies such as artificial intelligence and big data, which are reshaping brand development and competition [1][2][3] - The upcoming "2025 Ninth China Listed Company Brand Value List Release Conference" will focus on the theme of "Digital Intelligence Elevation and Brand Resonance," exploring how Chinese listed companies can forge sustainable influence amid transformation [1][3] - New rankings will be introduced, including the "Yangtze River Delta Listed Company Brand Value List TOP100," alongside traditional rankings, highlighting the growing importance of regional brand value [1][3] Group 2 - The rise of domestic AI models like DeepSeek and Tencent's Mix Yuan is prompting a rethinking of traditional brand promotion methods, leading to the emergence of new brand IPs and a shift from conventional spokespersons to cultural symbols [2] - AI technology is increasingly integrated into the entire commercial value chain, from product development to customer service, fundamentally altering the connection between brands, markets, culture, and users [2] - The transformation of brand communication from "company-defined" to "data-driven and culturally empathetic" expressions signifies a deeper evolution of brand identity into an intelligent entity that combines technology, culture, and commercial efficiency [2] Group 3 - The advent of video-based communication is reshaping user perception and engagement, with platforms like Douyin and Kuaishou achieving daily video interaction volumes exceeding one billion, shifting brand competition focus towards emotional connections [4] - The role of consumers is evolving from passive observers to active co-creators, facilitated by AI video production platforms that offer comprehensive solutions for creative generation and optimization [4] - This participatory communication model not only reduces customer acquisition costs but also fosters a sense of brand belonging among users, establishing new emotional links [4] Group 4 - Daily Economic News has been at the forefront of AI strategic transformation since 2019, launching innovative products that enhance brand communication and engagement [6] - The event will feature discussions and case studies from industry experts and executives, focusing on the theme of "Digital Intelligence Elevation and Brand Resonance," highlighting the integration of technology and video strategies in brand communication [6] - The combination of technological transformation and video strategies is expected to create a new cycle of value generation for brand growth, breaking traditional media limitations [6]