Di Yi Cai Jing·2025-05-06 06:17Group 1: New Housing Market Trends - The new housing market in major cities experienced a "spot" heat during the May Day holiday, with significant discounts attracting buyers, including reductions of up to 1 million yuan on certain properties [1][2] - Developers in cities like Beijing launched aggressive promotions, with various types of properties, including residential and villas, seeing substantial price cuts [2][3] - The hot-selling properties are characterized by either high cost-performance ratios or superior design and quality due to upgrades in housing standards [1][3] Group 2: Second-Hand Housing Market Dynamics - The second-hand housing market showed signs of stabilization after the traditional peak season, with a notable shift towards "price for volume" strategies in core cities [1][4] - In Beijing, the number of second-hand housing transactions remained above 15,000 units in March and April, with a year-on-year increase of 16.59% in April [5] - The market is experiencing a "cold-hot" differentiation, with demand concentrated in lower-priced segments, particularly for first-time buyers [5][6] Group 3: Regional Highlights - In Shanghai, the "national price king" project saw a subscription rate exceeding 220% before the holiday, indicating strong demand despite the high price point of over 17,000 yuan per square meter [6][7] - Other cities like Hangzhou and Wuhan also reported significant sales during the holiday, with some projects experiencing a "rush" for properties [8] - In Guangzhou, the market saw increased visitor numbers and sales, with some projects achieving sales of over 30 billion yuan during the holiday [9][10] Group 4: Shenzhen Market Performance - Shenzhen's new housing projects performed well during the holiday, with a year-on-year increase of 105% in signed contracts and 33% in viewings [10][11] - Local developers launched multiple projects, achieving significant sales figures, including over 1.78 billion yuan in sales for one project [11] - The second-hand market in Shenzhen also showed strong performance, with a 66% increase in signed contracts compared to the previous year [12][13]