智通财经网·2025-05-06 06:18Core Insights - The tourism and cultural market during the "May Day" holiday reached a three-year high, with travel orders increasing by 30% compared to the same period in 2023, and 45% of these orders coming from the post-95 generation [1][5][8] Group 1: Travel Trends - County-level tourism saw a significant rise, with high-star hotel bookings increasing by 80% year-on-year [3] - Popular destinations included Nanjing, Xi'an, Chengdu, Beijing, and others, with online dining transactions from non-local tourists surging by 189% compared to 2023 [1][6] Group 2: Young Travelers - The post-95 generation showed a strong preference for personalized and in-depth travel experiences, with camping orders increasing by 390% and club/exhibition-related orders rising by over 200% [5][6] - Diverse activities such as leisure camping, museum visits, and themed photoshoots have expanded travel experiences for young people [5] Group 3: Event-Driven Tourism - The popularity of music festivals and concerts led to a 180% increase in related travel packages, with many accommodations fully booked [6] - The rise of "night tours" saw a 50% increase in search volume, with popular night cruise options in cities like Guangzhou and Shanghai [8] Group 4: Market Dynamics - The "May Day" holiday served as a crucial period for stimulating domestic demand and activating consumer potential, with a comprehensive growth trend observed across the tourism market [8] - New festival activities and cross-industry collaborations have enhanced the tourism experience, extending the consumption chain and boosting holiday spending [8]