Zheng Quan Zhi Xing·2025-05-06 07:05Core Viewpoint - The company, Yanghe Co., Ltd. (002304), is undergoing active adjustments in its operations while awaiting improvements in its business performance, as highlighted in the recent research report by Dongwu Securities [1]. Financial Performance - In 2024, the company reported a revenue of 28.876 billion yuan, a year-on-year decrease of 12.83%, and a net profit attributable to shareholders of 6.673 billion yuan, down 33.37% year-on-year [2]. - For Q4 2024, revenue was 1.360 billion yuan, reflecting a significant decline of 52.17% year-on-year, with a net profit of -190.5 million yuan compared to -18.8 million yuan in the same period last year [2]. - In Q1 2025, the company achieved a revenue of 11.066 billion yuan, a decrease of 31.92% year-on-year, and a net profit of 3.637 billion yuan, down 39.93% year-on-year [2]. Strategic Adjustments - The company is actively adjusting its business strategy in response to the competitive pressures in the white liquor industry, particularly in the mid-range and premium segments [2]. - Revenue from mid-to-high-end liquor and ordinary liquor in 2024 decreased by 14.79% and 0.49% respectively, indicating a proactive adjustment in core product lines [2]. - The company plans to focus on the Jiangsu province and surrounding markets to strengthen its market position [2]. Profitability and Cost Structure - In 2024, the sales net profit margin decreased by 7.16 percentage points to 23.09%, with a gross profit margin down by 2.09 percentage points to 73.16% due to a decline in the proportion of mid-to-high-end liquor [3]. - The tax and additional rate increased by 0.81 percentage points to 16.71%, while the sales expense ratio rose by 2.84 percentage points to 19.10% and the management expense ratio increased by 1.34 percentage points to 6.67% [3]. Q1 2025 Performance Insights - In Q1 2025, the sales net profit margin decreased by 4.41 percentage points to 32.83%, with a gross profit margin of 75.59% [4]. - Sales collections in Q1 2025 amounted to 9.805 billion yuan, a decline of 24.03% year-on-year, with contract liabilities at 7.024 billion yuan, reflecting a year-on-year increase of 1.209 billion yuan [4]. Future Outlook and Investment Rating - The company is expected to maintain strategic discipline and enhance management to return to a growth trajectory, with updated net profit forecasts for 2025, 2026, and 2027 at 5.46 billion yuan, 5.66 billion yuan, and 5.90 billion yuan respectively [5]. - The current market capitalization corresponds to a price-to-earnings ratio (PE) of 18.9, 18.3, and 17.5 for 2025 to 2027, with a maintained "buy" rating [5].