五一档总票房超7亿！较去年同期大幅下滑，仅有两部影片破亿

Core Insights - The total box office for the May Day holiday period in 2025 reached 744 million yuan, with a significant decline compared to 1.528 billion yuan in 2024 [1][3] - The top five films during this period were "Dumpling Queen," "Hunting Game," "Princess Mononoke," "Life Opening Red," and "Thunder Team" [1][3] Box Office Performance - The first day of the holiday period generated 185 million yuan, which is lower than in recent years, and the last day saw a box office of less than 100 million yuan [3] - "Dumpling Queen" led the box office with 191 million yuan, becoming the only film to surpass 200 million yuan during the holiday [3] - "Hunting Game" ranked second with 134 million yuan, showing strong performance in South China [3] - "Princess Mononoke," which premiered in China for the first time, earned 69.49 million yuan, ranking third [3] Audience Demographics - Male audience representation increased to 43.8% from 38.6% year-on-year, with "Thunder Team" and "Hunting Game" having male audience shares of 62.3% and 51.4%, respectively [12] - "Princess Mononoke" and "Dumpling Queen" attracted over 61% female viewers [12] - Younger audiences (under 25) favored "The Vast Sky is My Love" and "Princess Mononoke," while "Nezha: The Devil's Child" was popular among viewers over 35 [12] Regional Insights - Guangdong province accounted for over 110 million yuan, approximately 14.8% of the national box office, maintaining its position as the top box office region [13] - Cities like Shenzhen and Guangzhou ranked in the top ten for box office performance during the holiday [13] Audience Satisfaction - The audience satisfaction score for the May Day holiday films was 83.6, a 0.4-point increase from the previous year, marking the highest satisfaction for this period in recent years [17] - "Dumpling Queen" received the highest satisfaction score of 84.3, followed by "The Great Wind Kill" and "Hunting Game" [17] Market Outlook - As of May 5, 2025, the total box office for the year reached 26.309 billion yuan, a 30.7% increase compared to the same period last year, continuing to lead the global film market [19] - Upcoming film releases for the Dragon Boat Festival and summer season are expected to provide diverse viewing options for audiences [19]