机构:一季度全球智能手机出货量同比增长0.5% 连续六个季度保持复苏态势
news flash·2025-05-06 07:46

Core Insights - Global smartphone shipments increased by 0.5% year-on-year in Q1 2025, reaching 296.8 million units, marking six consecutive quarters of recovery [1] - The growth rate has remained in single digits for three consecutive quarters [1] - Global smartphone wholesale revenue remained flat at $100 billion compared to the previous year [1] Market Performance - The average selling price (ASP) of smartphones decreased by 0.6% year-on-year to $337 [1] - The recovery in the smartphone market is primarily driven by healthy demand in China, growth in the Middle East and Africa, and preemptive iPhone stockpiling in the U.S. due to tariffs [1] Regional Trends - Declines were observed in Latin America, Western Europe, and Central Eastern Europe due to geopolitical tensions and unclear macroeconomic conditions affecting consumer demand [1] - Extended replacement cycles have also contributed to the downturn in these regions [1]