“智驾”更名“辅助驾驶”是理性纠偏

Core Viewpoint - The shift from "smart driving" to "assisted driving" reflects a necessary correction in the automotive industry's marketing practices, emphasizing safety over misleading technological claims [1][2][3] Group 1: Industry Changes - Several electric vehicle manufacturers, including Xiaomi and Li Auto, have reduced the use of the term "smart driving" in their promotional materials, opting for "assisted driving" instead [1] - The Ministry of Industry and Information Technology has mandated that companies use a combination of "driving level + assisted driving" in their marketing to prevent misleading advertising [1][2] Group 2: Legal Implications - Companies that exaggerate or fabricate claims about assisted driving features may face fines ranging from five to ten times the advertising costs, with severe cases potentially leading to criminal charges [2] - By adjusting their marketing language, brands like Xiaomi and Li Auto are proactively complying with regulations to mitigate legal risks [2] Group 3: Consumer Education and Safety - Automotive companies are shifting focus from merely showcasing technology to emphasizing safety education, with initiatives like Xiaomi's "Safety Score Beta" and XPeng's "AI Assisted Driving Safety Training Camp" [2] - This transition indicates a broader industry movement towards shared responsibility for safety, moving away from the notion that advanced driving features can replace human drivers [2][3] Group 4: Market Perception - The renaming of "smart driving" to "assisted driving" signifies a fundamental change in the industry's values, prioritizing safety over marketing hype [3] - The previous marketing strategies created unrealistic consumer expectations regarding the capabilities of driving assistance technologies, leading to misconceptions about their functionality [2][3]