解码曲靖：高原特色农业的“突围之路”

Group 1: Agricultural Development in Qujing - Qujing, located in the eastern part of Yunnan, has a strong agricultural output, consistently ranking first in the province with an annual agricultural output value [1] - The Luliang Basin, known as the "granary of eastern Yunnan," is a major agricultural area with over 90,000 acres of vegetable cultivation planned for 2024, producing 2.45 million tons of various vegetables [2] - The unique artichoke, a trending vegetable, is part of Luliang's agricultural exploration, with local prices ranging from 15 to 20 yuan per kilogram, while retail prices in Shanghai can reach 60 yuan per kilogram [2][3] Group 2: Brand Development and High-Value Products - The Xuanwei ham, a premium product from Qujing, has become a billion-dollar industry, with a brand value of 10.284 billion yuan as of 2024 [4][5] - The Xuanwei ham industry has implemented a comprehensive industrial park to enhance production standards and product quality, resulting in over 100 new ham-related products by the end of 2024 [5] - The local government supports partnerships between companies and farmers to share the benefits of the ham industry, with an annual output value exceeding 11 billion yuan [5] Group 3: Digital Transformation and E-commerce - In 2024, rural online retail sales reached 2.65 trillion yuan, with agricultural live-streaming sales exceeding 800 billion yuan, indicating a significant shift towards digital sales channels [6] - Local influencer "Qujing Old Village Chief" has conducted over 100 live-streaming events, promoting more than 300 agricultural products and achieving sales of over 1 billion yuan annually [6][7] - Qujing's integration of traditional markets with live-streaming platforms is part of a broader strategy to enhance agricultural transformation and rural revitalization [7]