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五一假期民宿订单同比上涨36%,创历史新高,南京成全国热门目的地第三名
Yang Zi Wan Bao Wang·2025-05-06 08:42

Core Insights - The report indicates a significant increase in homestay bookings during the May Day holiday, with a year-on-year growth of 36%, marking a historical high [1][2] - Popular travel trends include reverse travel, "lying flat" tourism, and pet-friendly trips, with Nanjing ranking as the third most popular destination nationwide, following Qingdao and Beijing [1][2] Group 1: Booking Trends - Over 90% of cities experienced positive growth in homestay bookings during the May Day holiday, with traditional popular cities like Qingdao, Beijing, and Nanjing leading the top 10 destinations [2] - Guiyang saw the fastest growth in bookings, with a remarkable increase of 300%, while several other cities also reported over 100% growth in orders [2] Group 2: Travel Preferences - There is a noticeable rise in county-level tourism, with a year-on-year increase of 73% in homestay bookings in these areas, as travelers seek unique cultural experiences and natural scenery [3] - The 95 post-90s generation shows a strong preference for "reverse tourism" and "lying flat" tourism, with over 60% of their bookings being for quality homestays in county-level destinations [3] Group 3: Pet-Friendly Travel - The demand for pet-friendly homestays surged, with bookings for such accommodations increasing by 92% during the May Day holiday, reflecting a growing trend among pet owners [3]