“五一”出游热带火新茶饮消费，部分门店销量增30倍

Core Insights - The new tea beverage industry experienced significant sales growth during the "May Day" holiday, with brands like Nayuki and Cha Bai Dao seeing remarkable increases in order volumes and sales figures [1][3][5] Group 1: Sales Performance - Nayuki's tea saw a nationwide sales surge, with some stores reporting order volumes increasing by over 300% compared to the pre-holiday period [1] - Cha Bai Dao's overall sales revenue increased by 50%, with many stores experiencing sales growth exceeding 1700%, and some scenic area stores reporting a staggering 3000% increase [1][3] - The top ten cities for sales growth during the holiday were primarily non-first-tier cities, such as Jiayuguan, Pingxiang, Jiuquan, and Aba, indicating a shift in consumer behavior [3] Group 2: Consumer Trends - The holiday period saw a rise in outdoor activities, leading to increased foot traffic in tea beverage stores located in scenic spots and transportation hubs [5] - The influx of foreign tourists contributed to a more than 60% increase in sales revenue at stores during the holiday, highlighting the appeal of Chinese tea beverages to international visitors [5] - New tea beverages have become a "standard" for consumers during outings, serving not only thirst-quenching needs but also acting as "social currency" with cultural significance [5] Group 3: Product Innovation - Many new tea beverage brands launched flower-themed drinks, desserts, and cultural gifts during the holiday, catering to the trend of flower-themed consumption experiences [3] - As health consciousness rises, brands are introducing plant-based fruit and vegetable product lines to offer consumers more diverse options [5]