漫展，五一最年轻的“流量景区”

Core Insights - The number of anime conventions and related events in China has surged, with over 1000 events held this year, indicating a significant shift from niche to mainstream culture [1] - The trend of "star chasing" is becoming a new phenomenon at these conventions, with a notable increase in celebrity guest appearances and fan interactions [2][3] - The audience's motivations have shifted from traditional content consumption to emotional interactions with characters and cosplayers, reflecting a broader cultural change [4] Industry Growth - The number of anime conventions has increased significantly, with 95 events in Jiangsu, 74 in Zhejiang, 80 in Guangdong, and 67 in Sichuan, nearing one-third of the total events held a decade ago [1] - The rise in events correlates with a growing demand for emotional engagement over traditional ACG content, leading to a transformation in the convention experience [4][12] Celebrity Influence - Celebrity guest appearances now dominate convention schedules, with events like the Weibo ACG World featuring over 100 guests, including esports players and popular cosplayers [2] - The pricing for interactions with celebrities has escalated, with VIP tickets reaching up to 694 yuan, mirroring the entertainment industry's pricing structures [2][6] Audience Engagement - The demographic of convention attendees is evolving, with female attendees now making up 70% of the audience, and many fans prioritizing interactions with cosplayers [4][11] - Fans are increasingly willing to pay for services such as queueing for autographs or personalized video messages, indicating a shift towards a more service-oriented model [3][4] Economic Impact - The economic model of conventions is shifting towards a combination of signing events, retail, and interactive experiences, with guest fees rising significantly, now accounting for up to 50% of event costs [6][7] - The average spending per attendee at events like the Firefly Anime and Game Carnival has reached 641 yuan, highlighting the growing economic significance of these conventions [8] Market Dynamics - The competition among conventions is intensifying, with organizers focusing on attracting high-profile guests to drive attendance and revenue [7][10] - The emergence of niche conventions and localized events is expanding the market, allowing for greater diversity in offerings and audience engagement [12][13] Cultural Shift - Conventions are increasingly seen as mainstream social activities, with families attending together, indicating a broader acceptance of anime culture in society [11] - The evolution of conventions reflects a deeper cultural integration of anime and related fandoms into everyday life, moving beyond traditional perceptions of subculture [11][12]