新场景、新潮流、新体验——天津“五一”文旅消费市场热力十足

Group 1: Cultural and Tourism Activities - During the "May Day" holiday, Tianjin transformed the entire city into a "grand theater" with over 300 cultural and tourism activities, attracting nearly 17 million visitors, a year-on-year increase of 20.3% [1] - Visitors spent approximately 15 billion yuan during the holiday, marking a 22.5% increase compared to the previous year, which revitalized the holiday cultural tourism market [1] - Key themes for Tianjin's holiday tourism consumption included "youth," "trendy," and "innovation," focusing on cross-border integration and innovative experiences to cater to young consumer groups [1] Group 2: Music and Art Festival - The 2025 Bubble Island Music and Art Festival in Tianjin upgraded traditional music festivals into a carnival that integrates art co-creation, social interaction, and trendy experiences [2] - 78% of the audience were from outside Tianjin, with 41% coming from regions beyond the Beijing-Tianjin-Hebei area, indicating strong cross-city engagement [2] - The three-day event attracted over 100,000 participants, generating over 60 million yuan in related consumption across accommodation, transportation, and dining [2] Group 3: International Tourism Growth - As an international consumption center, Tianjin saw a 59% year-on-year increase in inbound travel orders during the "May Day" holiday [3] - On May 1, Tianjin's international cruise home port welcomed three international cruise ships simultaneously, marking a significant milestone since the resumption of operations [3] - Approximately 15,000 travelers entered and exited the port, with over 400 utilizing the "240-hour visa-free transit" service, showcasing the city's appeal to international tourists [3]