中国演出行业协会：“五一”假期全国营业性演出票房收入21.59亿元

Core Insights - The Chinese performance market showed a diverse and flourishing trend during the 2025 May Day holiday, with the "performance+" model significantly promoting the integration of culture and tourism [1][3] Revenue and Attendance - The total box office revenue for commercial performances during the May Day holiday reached 2.159 billion yuan, representing a year-on-year increase of 3.60%, with an audience attendance of 10.316 million, up by 0.47% [1] - Large-scale performances with over 5,000 attendees generated 1.212 billion yuan in box office revenue, marking a 5.12% increase year-on-year [3] Performance Trends - Popular performances included concerts by artists such as the Times Youth League, Tao Zhe, and Zhou Huajian, with major music festivals in high-tier cities leading the trend while also expanding into smaller regions [3] - The rise of music festivals in smaller cities highlights a clear trend of market penetration, with events like the "Delight Electronic Music Festival" and "King of Glory E-sports Party Music Festival" combining various entertainment elements [3][4] Consumption Patterns - The integration of concerts and music festivals with tourism has led to a significant increase in related hospitality orders, with some cities seeing nearly a 100% year-on-year growth [5] - The search volume for music festival-related products, such as "music festival support makeup," surged by 179%, with over 30% of users being from the post-2000 generation [5] Cultural Experience Enhancement - The rich variety of tourism performance projects during the holiday significantly enhanced cultural experiences at major tourist attractions, with box office revenue for large and medium-sized tourism performances reaching 685 million yuan, a 9.08% increase year-on-year, and attendance of 5.5843 million, up by 6.11% [5]