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“五一”假期全国旅游市场大幅升温 一组数据看文旅消费
Yang Shi Xin Wen Ke Hu Duan·2025-05-06 11:55

Summary of Key Points Group 1: Overall Tourism Trends - The "May Day" holiday saw a significant increase in tourism across China, with various regions reporting substantial growth in visitor numbers and spending [1][3][10]. - Nationally, the tourism market experienced a surge in both domestic and inbound tourism, indicating a recovery in the travel sector post-pandemic [1][3]. Group 2: Regional Highlights - Beijing: Received approximately 17.9 million visitors, a 5.6% increase year-on-year, with total tourism spending reaching 20.98 billion yuan, up 6.9% [1][3]. - Shanghai: Welcomed 16.5 million visitors, with hotel occupancy rates rising to 73%, a 6.5 percentage point increase. The city hosted 660 performances, attracting around 740,000 attendees and generating ticket sales of approximately 163 million yuan, a 59.41% increase [3][5]. - Zhejiang: Recorded a total of 31.14 million visitors, a 13.7% increase, with overnight visitors at 18.3 million and total tourism revenue of 39.54 billion yuan, up 17% [5]. - Jiangsu: Surpassed 35.3 million visitors, with total spending reaching 16.27 billion yuan, reflecting growth of 15.62% and 14.79% respectively [7]. - Anhui: Achieved record highs in both visitor numbers and spending, with 16.87 million visitors and a revenue increase of 11.4% [9]. - Sichuan: Attracted 43.65 million visitors, generating 23.5 billion yuan in tourism revenue, marking increases of 3.75% and 11.13% respectively [10]. - Chongqing: Hosted over 18.6 million domestic tourists, with spending of 15.17 billion yuan, reflecting a year-on-year increase of 10.4% and 16.3% [14][16]. Group 3: Specific Attractions and Activities - In Beijing, inbound tourism was a highlight, with 104,000 international visitors, a 42.4% increase, and spending of 1.13 billion yuan [3]. - Shanghai's performing arts sector significantly contributed to tourism, with a 25.91% increase in audience numbers [5]. - In Jiangsu, museums reported a 31.54% increase in visitors, with cultural revenue exceeding 21 million yuan [7]. - In Anhui, rural tourism gained popularity, with 20.3 million visitors and spending of 12.3 billion yuan, reflecting growth of 11.7% and 14.6% respectively [9].