Gearing Up for Game Time: Days Inns - Canada Teams Up with XMC and The Canadian Hockey League for Fan-Focused Activation at the 2025 Memorial Cup

Core Insights - Days Inns - Canada is enhancing its partnership with the Canadian Hockey League (CHL) by sponsoring the 2025 Memorial Cup, which will take place in Rimouski, Quebec from May 22 to June 1, 2025 [1] Group 1: Sponsorship Details - The sponsorship includes on-ice logo placement, videoboard commercials, TV timeout activities, spectator giveaways, and an in-venue kiosk at select games [2] - Days Inns has collaborated with experiential marketing agency XMC to create interactive experiences for attendees [2] Group 2: Marketing Strategy - The marketing strategy aims to connect with CHL fans and enhance brand awareness through personalized activations, such as customized hockey cards for attendees [3] - A customized email campaign offering exclusive savings at Days Inns was launched for CHL Insider newsletter subscribers, complemented by digital ads on CHL websites [3] Group 3: Company Overview - Days Inns - Canada operates over 105 independently owned properties with more than 8,515 rooms across the country, participating in the Wyndham Rewards program [5] - Wyndham Hotels & Resorts, the parent company, is the largest hotel franchising company globally, with approximately 8,900 hotels in nearly 95 countries [5] Group 4: About XMC - XMC is an independent agency specializing in sponsorship and experiential marketing, providing strategic counsel and execution for over 30 companies [6] Group 5: About the Canadian Hockey League - The CHL is the largest development hockey league globally, consisting of 51 Canadian and nine American teams, supplying more players to the NHL and U SPORTS than any other league [7]