Core Insights - The China Construction Bank (CCB) Guangxi Branch has implemented a "combination punch" strategy to stimulate consumption and support businesses, resulting in significant market activity and consumer engagement [1][2]. Group 1: Government and Bank Collaboration - CCB Guangxi Branch has created a consumption ecosystem by linking government, banks, merchants, and consumers through the use of consumption vouchers, leading to a multiplier effect in consumer spending [2]. - The branch has issued 354,000 yuan in government consumption vouchers and nearly 4 million yuan in mobile payment benefits, driving over 800 million yuan in consumption across various sectors such as dining, retail, education, and tourism [1][2]. Group 2: Innovative Consumption Initiatives - The bank has introduced ten types of special consumption vouchers, including "car purchase vouchers" and "discount stacking," which have successfully attracted customers and boosted sales in local businesses [2]. - In a notable example, a car dealership in Nanning sold over 200 vehicles in a month, generating sales exceeding 24 million yuan, thanks to the combined benefits of consumption vouchers and installment discounts [2]. Group 3: Enhanced Payment Ecosystem - CCB Guangxi Branch has partnered with major third-party payment platforms to create a new "scene + finance" ecosystem, enhancing consumer access to financial services across various high-frequency spending scenarios [3]. - The bank's initiatives have reached over 2.74 million consumers through platforms like Alipay and WeChat, significantly increasing transaction volumes for thousands of merchants [3]. Group 4: Support for Tourism and Home Improvement - The bank has launched promotional activities for ticket purchases at popular tourist attractions, providing discounts for card payments, thereby supporting the local tourism industry [3][4]. - CCB Guangxi Branch has also collaborated with home improvement retailers to offer discounts on purchases, aligning with national policies to encourage the replacement of old appliances, thus benefiting consumers [4]. Group 5: Consumer Engagement and Financial Inclusion - As of the end of April, the number of quick card bindings exceeded 11 million, with transaction amounts surpassing 120 billion yuan, indicating strong consumer engagement with CCB's financial services [4]. - The bank's commitment to "finance for the people" is reflected in its targeted subsidy policies and innovative service offerings, aimed at enhancing consumer experience and supporting economic growth [4].
建行广西区分行：数字金融“组合拳”激发消费新活力