Group 1: Overall Market Performance - During the "May Day" holiday in 2025, the national consumption market showed robust vitality, with key retail and catering enterprises' sales increasing by 6.3% year-on-year [1] - The catering sector emerged as a significant driver of the holiday economy, particularly in popular tourist cities where dining and new tea beverage sales performed exceptionally well [1] Group 2: Company Performance - Xibei Catering Group reported an increase in customer traffic during the "May Day" holiday compared to the Qingming Festival, with peak dining periods leading to long wait times in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen [1] - The company plans to open 80 new stores in 2025, having already completed 24 new store openings and 11 restaurant upgrades by the end of April [1] Group 3: New Tea Beverage Market - Sichuan Baicha Baidao's sales surged by 50% during the "May Day" holiday, with some scenic area stores experiencing sales growth exceeding 1700%, and one store seeing a 3000% increase [2] - The new tea beverage sector's explosive growth during the holiday reflects a broader industry trend, driven by consumer demand for health-oriented drinks and cultural experiences [3]
“五一”假期餐饮市场热度攀升 新茶饮消费迎来爆发式增长
Zheng Quan Ri Bao·2025-05-06 12:42