Zhong Guo Xin Wen Wang·2025-05-06 13:07Core Viewpoint - The article highlights the growing concern over the issue of online gaming addiction among minors in China, emphasizing the launch of the "2025 Oasis Guardian" national public welfare initiative aimed at investigating the current state of minor protection in the gaming industry and promoting effective communication among gaming companies, schools, families, and minors [1][2]. Group 1: Initiative and Activities - The "Oasis Guardian" initiative involves industry experts, scholars, and company representatives conducting special research on minor protection through seminars and discussions, already implemented in Hunan and Sichuan provinces [2]. - The initiative provides a platform for communication between gaming companies and parents, with NetEase Games introducing its minor protection efforts during the first event in Chengdu [2]. Group 2: Technological Measures - In 2024, NetEase Games plans to enhance its anti-addiction system by introducing a "minor mode" that includes features like content filtering and a management platform to ensure the safety of minors during gaming and social interactions [3]. - The "2024 China Game Industry Minor Protection Report" indicates a decrease in the percentage of minors gaming over three hours a week to 24.9%, down 37.2% from 2021, although concerns remain regarding minors exceeding two hours of online entertainment during school days [4]. Group 3: AI and Security Enhancements - NetEase is leveraging AI technology to improve the identification of risky behaviors among minors, implementing a comprehensive AI minor protection system that monitors and intervenes in irrational spending by young players [4][5]. - The company has introduced measures to restrict high-age user registrations and enhance facial recognition during transactions to combat issues related to account misuse and abnormal spending [5]. Group 4: Collaborative Efforts - The protection of minors is recognized as a long-term systemic project requiring collaboration among parents, schools, and society, with NetEase actively engaging various stakeholders to build a protective ecosystem [6]. - The "NetEase Minor Protection Platform" features educational resources and initiatives aimed at increasing minors' awareness of online safety and healthy gaming practices [7]. Group 5: Educational Outreach - NetEase collaborates with relevant departments to provide comprehensive educational outreach, utilizing interactive animations and offline activities to teach minors about online fraud and promote rational consumption [8].