Mattel CEO says toy manufacturing won't come to America, but price hikes will
Core Viewpoint - The implementation of President Trump's 145% tariffs against China is unlikely to bring toy manufacturing back to America, as indicated by Mattel's CEO Ynon Kreiz [1]. Group 1: Manufacturing and Sourcing - A significant portion of toy creation, including design, development, product engineering, and brand management, occurs in America [2]. - Mattel has been diversifying its global manufacturing for nearly a decade to reduce dependence on China, with less than 40% of its products sourced from China by the end of the year [2]. - In two years, no single country will account for more than 25% of Mattel's sourcing [2].