自称“中式面馆第一品牌”，和府捞面被罚

Group 1 - Shanghai Heful Restaurant Management Co., Ltd. was fined 30,000 yuan for violating advertising laws by using terms like "national level," "highest," and "best" in their advertisements [1] - The violation occurred when the company displayed an advertisement claiming to be the "first brand of Chinese noodle restaurant" at their stores, which was reported and subsequently inspected by authorities [1][3] - This is not the first instance of Heful Noodle facing penalties for misleading advertising; previous fines included claims of "3 billion bowls sold" and a promotional event offering a Tesla Model 3 as a prize [3] Group 2 - Heful Noodle, established in 2012, is a Chinese restaurant chain specializing in noodle dishes, with its first store opening in Jiangsu in 2013 [5] - The company has expanded its pricing strategy since 2023, introducing a tiered pricing model that includes more products priced under 30 yuan [5] - Heful Noodle has transitioned from a direct sales model to allowing franchises, now operating over 400 stores across more than 60 cities and boasting over 10 million members [5]