潮牌也有适老款，头部直播平台瞄准银发族需求

Core Insights - The silver economy is attracting major live streaming platforms, with the launch of "All Parents' Happy Home" on Taobao Live, which garnered over 1.74 million views in just 4 hours [1] - The new generation of elderly consumers is shifting their spending habits towards quality and experience rather than just low prices, indicating a change in consumer behavior [1] - The live streaming room features middle-aged and elderly hosts who act as experience officers, promoting products tailored to the needs and preferences of older consumers [2] Industry Trends - The elderly population in China is projected to exceed 300 million by the end of 2024, with the "silver-haired" demographic increasing by an average of 12 million annually for those aged 40 and above [2] - The live streaming initiative has partnered with over 200 brands, focusing on various themes such as gifts, fashion, and food to enhance the shopping experience for older adults [2] - Products showcased include age-appropriate footwear and clothing that balance style and comfort, reflecting the evolving preferences of older consumers [2]