Xin Lang Cai Jing·2025-05-06 13:42Group 1 - The core point of the news is the partnership between Li Ning and the Chinese Olympic Committee, where Li Ning will serve as the sportswear partner for the Chinese sports delegation from 2025 to 2028, including events like the Los Angeles 2028 Olympics [2][4] - The cooperation agreement is valued at 800 million yuan, which represents a nearly 33% increase compared to the previous cycle, indicating intense competition among sports brands for this scarce resource [4] - Li Ning aims to enhance its brand strategy and deepen its multi-category layout through this partnership, emphasizing its commitment to technological innovation and high-quality sports equipment for top athletes and sports teams [5][4] Group 2 - The signing ceremony was brief, lasting only 25 minutes, and featured several Olympic champions, showcasing Li Ning's strong association with elite athletes [7] - Li Ning's founder, who won multiple medals at the 1984 Los Angeles Olympics, expressed that becoming the sportswear partner is both an honor and a responsibility, highlighting the brand's dedication to supporting the Chinese Olympic Committee and athletes [5][2] - The partnership is seen as a continuation of Li Ning's historical involvement with the Chinese Olympic Committee, having previously been a partner from 1992 to 2004, thus reinforcing its legacy in Chinese sports [4][2]