Core Insights - The article highlights the entrepreneurial journey of a Taiwanese couple, Pan Jiahui and Li Qiwen, who opened a snack shop named "Taike" in Wuhan, focusing on adapting Taiwanese flavors to local tastes [1][2][3] Group 1: Business Overview - "Taike" offers over 60 types of snacks, with the most popular being salty crispy chicken, which sells nearly 100 portions daily [2] - The couple initially faced challenges in 2012 when they opened a bakery in Wuhan, as local preferences differed significantly from Taiwanese tastes [3] Group 2: Adaptation and Innovation - To cater to Wuhan's palate, the couple modified their recipes, incorporating local flavors and reducing sweetness, which is preferred in Taiwan [3] - The couple's experience in the local market led to the successful adaptation of traditional Taiwanese snacks, such as using different fruits for pineapple cakes to balance flavors [3] Group 3: Customer Engagement - The shop has attracted both long-time customers and new visitors, with many young people expressing interest in Taiwanese culture and cuisine [3] - The couple aims to create a Taiwanese night market experience in Wuhan, enhancing cultural exchange through food [3]
台湾夫妇创业记：探寻武汉“味觉密码”