“五一”假期餐饮销售额迎来显著增长 头部品牌多元化供给激发消费新活力

Group 1: Overall Market Trends - The tourism and dining market experienced a peak during the "May Day" holiday, leading to increased restaurant consumption across various regions. Key monitored restaurant enterprises saw a sales increase of 8.7% year-on-year during this period [1] - The "May Day" holiday saw a significant boost in service consumption, particularly in the dining and cultural tourism sectors, indicating a robust recovery in consumer spending [1] Group 2: Performance of Key Players - Haidilao, a leading hot pot brand, reported a surge in customer traffic during the holiday, with some locations achieving a table turnover rate exceeding 12 times in a day. The brand is also exploring diverse consumption scenarios, including late-night themed stores [2][3] - Xiaobai Group's revenue increased by 18.85% year-on-year during the holiday, with its Beijing core business district locations seeing over 31% growth. New product offerings and enhanced services contributed to this growth [2][3] Group 3: Consumer Preferences and New Offerings - Xiaobai Group introduced popular items such as the "Popular Beef and Lamb Double Fresh Meal" and new seasonal dishes, which received positive market feedback, leading to some locations experiencing supply shortages [3] - The "May Day" holiday saw a notable increase in demand for new tea beverages, with brands like Nayuki Tea reporting a surge in sales, particularly in tourist cities and airport locations [4][5] Group 4: Regional Performance and Trends - Non-first-tier cities showed remarkable sales growth for tea brands, with some locations experiencing sales increases of over 1700%. The influx of foreign tourists also contributed to a 60% increase in sales at tea shops [5] - The overall dining consumption trend indicates a shift towards family-style dining and local cuisine, with significant increases in group purchase orders for various regional dishes [4]