2025年“五一”档票房破七亿元

Core Insights - The total box office for the May Day holiday period (May 1-5, 2025) has surpassed 720 million, with the film "Dumpling Queen" leading the box office at 185 million [1][4] - "Dumpling Queen" is the only film to exceed 200 million in this holiday period, with a projected total box office of 384 million [1] - The film "Ghost Princess" has made its debut in China, achieving a box office of 68.25 million in five days, and has a high Douban rating of 8.9 [1][5] - The overall box office for 2025 has reached 26.309 billion, reflecting a 30.7% increase compared to the same period last year [7] Box Office Performance - "Dumpling Queen" leads with a box office of 184.59 million, accounting for 25.6% of the total box office [4] - "Hunting Game" follows with 127.87 million, representing 17.7% of the total [5] - "Ghost Princess" and "Nezha: The Devil's Child" have box offices of 68.25 million and 63.62 million, respectively, with "Nezha" being a long-standing favorite [1][5] Audience Demographics - Male audience representation has increased to 43.8% from 38.6% year-on-year, with "Thunder Team" and "Hunting Game" attracting a significant male viewership [6] - "Ghost Princess" and "Dumpling Queen" have over 61% female audience representation [6] - The film "Nezha: The Devil's Child" remains popular among family audiences and has the highest proportion of new and low-frequency viewers [7] City Performance - Major cities such as Shanghai, Beijing, and Shenzhen are leading in box office performance during the holiday period [7] - Cities like Wuhan and Suzhou have shown improved box office rankings compared to last year [7] Market Trends - The diversity in film types during the May Day holiday is expected to reduce homogenization in competition and promote healthy market development [7]