“世界超市”义乌，如何穿越关税风暴？

Core Viewpoint - Yiwu, known as the "World Supermarket," is adapting to changes in international trade dynamics, particularly in response to the U.S. tariff policies, which have led to shifts in customer demographics and purchasing behaviors [2][12]. Group 1: Market Dynamics - Yiwu's small commodity market has over 1.15 million merchants and more than 2.1 million SKUs, attracting global buyers, especially from the Middle East and Africa, while U.S. customers have decreased [2][6]. - The implementation of the U.S. "reciprocal tariff" policy has prompted local merchants to seek new markets, with many reporting a shift from U.S. clients to those in South America and Europe [6][7]. - Merchants are actively adjusting their strategies, with some reporting increased orders from overseas customers on e-commerce platforms since the tariff announcement [9][13]. Group 2: Business Strategies - Merchants are focusing on diversifying their customer base and enhancing product value to mitigate the impact of tariffs, with strategies including price increases and optimizing production processes [13][14]. - The rise of cross-border e-commerce and live streaming has led to a significant shift in how Yiwu merchants engage with international customers, with many adopting social media marketing strategies [15][16]. - The demand for multilingual talent is increasing as businesses seek to better communicate with diverse international clients, prompting local educational institutions to adapt their training programs [17][19]. Group 3: Economic Impact - The U.S. tariff policy is expected to affect inventory levels in American retail, with reports indicating that major retailers like Walmart are adjusting their supply strategies in response to rising costs [8][12]. - The overall impact of tariffs on international shipping is significant, with projections indicating a 35% decrease in cargo volume arriving at the Port of Los Angeles compared to the previous year [14].