“五一”跨境游双向火爆 广东跨境消费额最高

Core Insights - The "May Day" holiday saw a significant increase in cross-border travel and consumption, with Guangdong leading in inbound spending, which doubled compared to last year [1][2] - Alipay+ and WeChat Pay facilitated cross-border transactions, allowing tourists to use their home wallets for payments in China, enhancing the overall consumer experience [1][2] - The top five wallets for inbound spending were AlipayHK, Touch 'n Go eWallet, Kaspi.kz, MPay, and TrueMoney, indicating a diverse range of international users [1] Group 1: Inbound Consumption Trends - Guangdong, Shanghai, and Zhejiang were the top three destinations for inbound tourists, with Guangdong's spending during the holiday increasing over 100% year-on-year [1][2] - Popular shopping and service locations for inbound tourists included Hema Fresh, Miniso, and various medical services, reflecting a trend of combining shopping with personal care [2] - The top ten provinces for cross-border spending included Xinjiang, Fujian, and Jiangsu, with Shenzhen's COCO Park being a notable consumer-friendly area [2] Group 2: Outbound Consumption Trends - Domestic residents' outbound spending via WeChat Pay increased by 37% year-on-year, with Hong Kong, Japan, and Southeast Asia being popular destinations [2][3] - The introduction of visa-free policies and the expansion of digital payment tools contributed to a surge in spending by mainland tourists in destinations like Malaysia and South Korea [3] - In Hong Kong, the use of WeChat Pay for taxi rides surged by 643% during the holiday, indicating a strong preference for digital payments among mainland tourists [3] Group 3: Payment Trends - Alipay reported a 15% year-on-year increase in the number of transactions for outbound travel during the "May Day" holiday [4] - The integration of local payment methods for inbound tourists has streamlined the payment process, enhancing the overall travel experience [1][2]