Comcast's cable spinoff to be named Versant, picked to emphasize corporate versatility

Group 1 - Comcast's spinoff of its NBCUniversal cable network portfolio will be named Versant, concluding a months-long naming process [1] - Versant will own cable networks such as USA, CNBC, MSNBC, Oxygen, E!, SYFY, and Golf Channel, along with digital assets like Fandango and Rotten Tomatoes [2][4] - The remaining NBCUniversal assets, including Peacock and Universal Studios, will stay with Comcast [3] Group 2 - The name Versant is intended for business-to-business purposes and will not be consumer-facing, focusing on individual brands instead [3][4] - Versant is expected to be spun out from Comcast before the end of 2025, with the new company's assets generating approximately $7 billion in revenue last year [4] - The company aims to build a growth narrative for investors, potentially including acquisitions beyond traditional media [5] Group 3 - The emphasis on versatility reflects the changing media landscape, with plans to expand beyond linear TV and streaming [5][6] - An example of this strategy is the Golf Channel's acquisition of GolfNow, indicating a move towards building profitable businesses outside of traditional media [6]