菏泽｜双花竞放，“花样菏泽”更靓丽

Core Viewpoint - The event "2025 National Peony Flower Competition" in Heze marks a significant step in integrating the flower industry with rural revitalization, showcasing the region's potential in the peony and herbaceous peony market [2][5]. Industry Development - Heze has established itself as the largest production base for fresh-cut herbaceous peonies in China, with a planting area exceeding 50,000 acres and an annual output of over 120 million stems, accounting for more than 60% of the national market share [5]. - The city is transitioning from a focus on peonies alone to a dual-flower strategy, promoting both peonies and herbaceous peonies to enhance economic growth and rural revitalization [5]. Event Highlights - The flower competition attracted over 100 floral enterprises, featuring both popular varieties and new potential products, with awards given based on international standards [2][3]. - The event introduced four innovative measures to stimulate industry vitality, including a professional competition area, showcasing potential new varieties, integrating floral art with industry, and providing comprehensive technical support across the supply chain [3]. Technological Advancements - The herbaceous peony supply period has been extended from the Spring Festival to the Qixi Festival through advanced technologies such as temperature control and light regulation, filling market gaps [4]. - A new air freight service has been launched, allowing for 24-hour delivery of fresh flowers to 80% of major cities in China, doubling delivery efficiency and extending the flower's market availability by 30% [4]. Economic Impact - The flower industry has created significant employment opportunities, with daily harvests reaching 80,000 to 100,000 stems and peak labor demands exceeding 500 workers, resulting in an average daily income of 260 yuan per worker [4]. - The integration of flower tourism with local attractions has drawn over 200,000 visitors during the Flower Festival, enhancing the region's cultural and economic landscape [4].