趋势研判！2025年中国女性健康食品行业发展现状及市场全景研判：随着女性消费者对健康的重视，女性健康食品市场潜力巨大[图]

Core Insights - The female health food industry is a niche market designed to meet the specific physiological stages, nutritional needs, and health issues of women, with products optimized through functional ingredients or nutritional formulations to help maintain health, prevent diseases, or improve sub-health conditions [1][2][5] Market Overview - The "her economy" in China is projected to reach a total consumption scale of 12 trillion yuan in 2024 and approximately 15 trillion yuan by 2025, indicating strong growth momentum [5] - The female health food market in China has shown rapid growth, with a market size of approximately 237.9 billion yuan in 2022, expected to reach about 277.8 billion yuan by 2024, and is anticipated to exceed 300 billion yuan by 2025 [9] Industry Definition and Classification - The female health food industry is categorized based on physiological stages (e.g., menstruation, pregnancy, menopause), functional demands (e.g., beauty and anti-aging, metabolic management, emotional and sleep support, bone health), product forms (e.g., traditional forms, modern functional foods, beverages), and ingredient characteristics (e.g., natural traditional tonics, scientifically formulated, functional additives) [2][3] Current Development Status - The rise of the "her economy" has led to increased health awareness among women, with nearly 75% of household consumption decisions being made by women, showcasing their independent and rational consumption attitudes [7] - 65% of female consumers believe that specific ingredients in health foods can improve health through dietary supplementation, while 62% feel that emotional needs can also be met through health foods [7] Industry Chain Structure - The upstream of the female health food industry includes raw materials such as vitamins, protein sources, plant extracts, probiotics, collagen, and packaging materials; the midstream involves production and processing; and the downstream consists of sales channels, including e-commerce platforms and offline retail [11] Competitive Landscape - The market is experiencing explosive growth driven by the rising social status and health awareness of women, with significant growth in menstrual management, ovarian care, and anti-aging segments [17] - Key players in the menstrual management segment include companies like Laiwu Wanxing Fruit and Vegetable Food Processing Co., Ltd. and Shandong Wanxing Food Co., Ltd. [17] Future Trends - The female health food market is expected to continue its growth trajectory, driven by the diversification of consumer demands and the shift towards more refined and natural product innovations [20]