壕客两天买走5套珠城豪宅,华人出差顺手买房,广州楼市重燃
Nan Fang Du Shi Bao·2025-05-07 01:50

Core Insights - The real estate market in Guangzhou has experienced a significant surge during the May Day holiday, with both local and foreign buyers actively participating in property purchases, marking a notable recovery in the market [1][3][10]. Group 1: Market Performance - During the May Day holiday (April 28 - May 5), the average number of visitors to key projects in Guangzhou reached 205 groups, with approximately 13 transactions, resulting in a conversion rate of 6.1%, which represents a year-on-year increase of 22% and 35% respectively [1][10]. - The total number of visitors to 50 typical properties in Guangzhou during the holiday was 10,642 groups, a month-on-month increase of 131% and a year-on-year increase of 14%. The number of subscriptions reached 534, with a month-on-month increase of 181% and a year-on-year increase of 33% [1][10]. Group 2: Buyer Demographics - Foreign buyers, including expatriate Chinese and out-of-town clients, have been actively purchasing properties in Guangzhou, particularly after the city lifted purchase restrictions [3][4]. - A Malaysian buyer, after attending the Canton Fair, made an impulsive purchase of a villa priced over 7 million yuan within three hours of visiting the sales center [3]. - Clients from regions such as Beijing and Inner Mongolia utilized the holiday to explore and purchase properties in Guangzhou, indicating a trend of out-of-town buyers capitalizing on the holiday period [4][5]. Group 3: Sales Strategies and Promotions - Many real estate companies launched exclusive promotions for the May Day holiday, such as discounts and special offers, to attract buyers. For instance, Yao Sheng New World offered a 8.8% discount on selected units [7][10]. - The competitive environment led to significant sales achievements, with some projects reporting sales exceeding 2.8 billion yuan during the holiday [7][11]. - Developers increased marketing efforts and promotional activities, resulting in a notable rise in visitor numbers and sales during the holiday period [10][11]. Group 4: Future Outlook - Analysts predict that the positive momentum observed during the May Day holiday will continue, with expectations of further improvements in transaction volumes in the coming months [14]. - The influx of new projects and competitive pricing strategies are expected to enhance market activity, as developers aim to maintain sales momentum [14].