热力十足！人气旺、出游火、玩法多——2025“五一”假期盘点

Group 1: Consumer Sentiment - The "May Day" holiday saw a significant increase in service consumption, with key retail and catering enterprises reporting a sales growth of 6.3% year-on-year [2] - Hotel bookings reached a historical peak during the holiday, with accommodation consumption increasing by 14.9% [2] Group 2: Travel Intentions - There was a strong willingness to travel during the "May Day" holiday, with over 1.465 billion people participating in cross-regional travel, maintaining a high level of mobility [4] - The number of inbound and outbound travelers reached 10.896 million, averaging 2.179 million per day, which is a 28.7% increase compared to the previous year [7] Group 3: Cultural and Tourism Market - During the holiday, 314 million domestic trips were made, representing a year-on-year growth of 6.4%, with total spending reaching 180.269 billion yuan, an increase of 8.0% [8] - The holiday featured diverse tourism products that emphasized cultural integration and technological empowerment, focusing on quality upgrades and immersive experiences [8] Group 4: Film Industry - More than 10 films were released during the "May Day" holiday, covering various genres, with total box office revenue exceeding 740 million yuan [3]