“五一”假期西安文旅交出亮眼答卷

Core Insights - During the 2025 "May Day" holiday, Xi'an's cultural tourism sector showed significant growth, with a total of 14.75 million visitors, representing a year-on-year increase of 5.2%, and total tourism revenue reaching 12.334 billion yuan, up 7.55% [1] Group 1: Cultural and Historical Attractions - Over 20 cultural and historical venues in Xi'an operated in "extended hours" mode, effectively increasing their capacity to receive visitors [2] - Major attractions like the Terracotta Army Museum, Shaanxi History Museum, and Xi'an Museum saw visitor numbers of 333,900, 69,200, and 83,800 respectively, with year-on-year growth rates of 16.1%, 19.9%, and 125.8% [2] - The overall reception of 3A-level and above scenic spots reached 7.8158 million visitors, a 2.4% increase year-on-year [2] Group 2: Performing Arts - A total of 803 performances were held across 19 major theaters, marking a 29.7% increase [3] - New productions like "The Legend of the Camel Bell" and "The Fire of the Ancient City" attracted significant audiences, with the latter receiving 44,000 visitors [3] - The "Chang'an Love" performance saw a 4.2% increase in attendance, with 56,000 visitors during the holiday [3] Group 3: Integrated Business Models - The Xi'an SKP mall hosted a non-heritage food festival and various promotional activities to enhance consumer engagement [6] - A "big gift package" was distributed during the auto show, which included discounts for scenic spots and performances, leading to over 19,000 vehicle sales [6] - New immersive experiences and XR products were well-received, with significant growth in the delivery of cultural tourism-related packages [6] Group 4: Collaborative Development - Measures such as visitor flow control in popular areas improved the overall visitor experience [7] - The Long'an Academy and "Reading+" initiatives hosted unique events that boosted tourism in their respective areas [7] - Tourist numbers in the Xixian New Area and other scenic spots saw substantial year-on-year increases, indicating a more balanced development in the cultural tourism landscape [7] Group 5: Urban Tourism Dynamics - Popular tourist streets and cultural districts like the Four Seas Tangren Street and North Courtyard Gate saw increased visitor interest [8] - The addition of new entrances to the city wall enhanced tourism around the area, contributing to a 5% revenue increase for surrounding commercial complexes [8] - Core areas in Lianhu District experienced over a 10% increase in foot traffic due to promotional activities [9]