“假货比真货多”的4个品牌：收割中产、拿捏打工人，太多人遭殃

Core Viewpoint - The rise of counterfeit goods is significantly reshaping the consumer market, with brands like Adidas and Nike facing overwhelming competition from fake products, leading to a decline in their market presence [1][3]. Group 1: Impact on Brands - Counterfeit sales of brands like Adidas and Nike have reportedly surpassed those of genuine products, indicating a market dominated by fake goods [3]. - Champion, once a popular brand, has seen a drastic decline in popularity due to the prevalence of counterfeit products, with consumers expressing dissatisfaction over quality and price [5][7]. - The high volume of counterfeit Champion products, including variations in logos, has contributed to its negative reputation [9][11]. Group 2: Specific Brand Analysis - Arc'teryx, known for its high-end outdoor gear, faces a counterfeit crisis, particularly with its popular jackets, where an estimated 80% of products in the market are fake [13][14]. - Ralph Lauren, a staple for middle-class consumers, is heavily affected by counterfeit goods, with many imitations featuring altered logos that can mislead consumers [18][20]. - Kappa, once a leading sports brand, has seen its reputation decline due to the influx of counterfeit products, which has confused consumers and diminished brand value [25][27].