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金城武身上的汉麻如何讲述可持续生活方式的故事?
Nan Fang Du Shi Bao·2025-05-07 03:32

Core Insights - MUJI released its 2024 Sustainability Review on Earth Day, marking its second consecutive year of focusing on sustainability in China, showcasing its long-term commitment to a harmonious relationship between people, nature, and products [1] - The company has established a local product development team in China since 2019, leading to the introduction of innovative product lines that utilize local materials and production capabilities [1][2] Product Development - In the 2024 fiscal year, MUJI launched 16,367 new SKUs, with 3,936 SKUs developed and produced by local teams in China, including a hemp series made from locally sourced hemp from Heilongjiang Province [2] - The OBP series exemplifies MUJI's approach to product development, integrating practicality, aesthetics, and consumer values into the design process [5] Local Engagement and Cultural Impact - The OBP series has fostered cultural pride among local artisans, with traditional handicrafts gaining recognition and creating job opportunities within the community [5] - MUJI aims to create a sustainable cycle through continuous product development, enhancing local employment and cultural engagement [5] Sustainability Initiatives - MUJI CYCLE was officially launched in China in 2024, with 59 stores participating by February 2025, collecting 8,875 kg of plastic for recycling and repurposing [6] - The company emphasizes the use of recycled materials in its stores, reinforcing its sustainability message through various community engagement initiatives [8]