Zheng Quan Ri Bao Zhi Sheng·2025-05-07 05:39Core Viewpoint - The "March Red" lychee industry in Zhongshan, Guangdong, is experiencing significant growth due to financial support from Postal Savings Bank, which is helping to enhance production quality and expand sales channels [1][2][3] Group 1: Industry Development - "March Red" lychee is an early-maturing variety that thrives in Zhongshan's favorable geographical and climatic conditions, making it a key production area [1] - Zhongshan has been actively promoting the development of the "March Red" lychee industry by introducing superior varieties, promoting scientific planting techniques, and improving orchard infrastructure [1] - The industry faces challenges in daily management, pest control, and post-harvest processes, all of which require substantial financial investment [1] Group 2: Financial Support - Postal Savings Bank's Zhongshan branch has tailored financial service solutions to address the funding needs of lychee growers and related enterprises [1][2] - The bank offers a loan product called "Agricultural Guarantee Loan," which provides up to 3 million yuan with favorable interest rates and flexible repayment options [2] - Financial support has enabled growers to invest in quality seedlings, fertilizers, and advanced irrigation and pest control technologies, leading to improved yield and quality [2] Group 3: Sales Channel Expansion - The bank is actively assisting in expanding sales channels for the lychee industry by leveraging its network and customer resources [3] - Online initiatives include partnerships with e-commerce platforms to create dedicated sales sections for lychee products, utilizing live streaming and short video promotions to boost visibility and sales [3] - Offline efforts involve organizing agricultural product exhibitions to connect growers with supermarkets and fruit stores, fostering long-term partnerships [3] Group 4: Future Outlook - The Postal Savings Bank plans to continue increasing support for rural specialty industries and innovate financial products and services to contribute to the rural revitalization strategy in Zhongshan [3]