news flash·2025-05-07 06:51Core Viewpoint - JD.com officially announced the launch of its 618 shopping festival on May 31 at 8 PM, featuring various subsidies and promotional strategies aimed at enhancing consumer engagement and sales growth [1] Group 1: Event Details - The 618 shopping festival will include national subsidies, food delivery promotions, agricultural subsidies totaling billions, and factory goods subsidies [1] - The event will introduce six surprise days to attract consumers [1] - The overall schedule for the 618 event starts from mid to late May, with a "Heartfelt Shopping Season" phase leading up to the official opening on May 31, continuing until June 20 [1] Group 2: Strategic Focus - A merchants' conference was held prior to the event to discuss promotional strategies, product offerings, short video and live streaming tactics, and user engagement methods [1]