Zhong Guo Jin Rong Xin Xi Wang·2025-05-07 07:08Group 1 - The Shanghai branch of the Bank of Communications launched the "Carnival" product to stimulate consumption during the annual "May 5 Shopping Festival," targeting a wide demographic from Generation Z to seniors [1] - The bank introduced consumer incentives such as a cashback offer (spend 500 get 50 back) to lower the cost of upgrading household appliances and digital products, aligning with the national "trade-in" policy [1] - Collaborating with major OTA platforms, the bank offered travel payment discounts and exclusive credit card benefits for cruise and winter sports, while also promoting cultural and artistic experiences [1] Group 2 - The bank's "Enjoy Installment Carnival" focuses on providing installment discounts for new energy vehicles and popular models, extending to digital products and drones, thereby promoting green finance and low-altitude economy consumption [1] - The "Silver Age Neighbors Carnival" targets elderly consumers by offering installment discounts on health services, senior dining, and suitable product purchases, fostering consumption habits among seniors [1] - The Shanghai branch aims to build a "multi-dimensional consumption promotion system" leveraging its 200 million retail users, extending the shopping festival into a sustainable consumption ecosystem for the ongoing prosperity of Shanghai's economy [2]