Group 1 - Skechers announced its acquisition by Brazilian private equity firm 3G Capital for $63 per share, representing a 30% premium over the average stock price over the last 15 trading days [1] - Following the acquisition, Skechers will become a private company and continue to be led by its current executive team [1] - The acquisition is seen as a strategic opportunity for Skechers to transform into a global lifestyle and functional footwear brand, with a focus on international market expansion and direct-to-consumer (DTC) business growth [2] Group 2 - Skechers has been undergoing a multi-dimensional strategic transformation, including restructuring traditional business models and exploring new markets, with a focus on globalization, digital capabilities, and product innovation [2] - In the Chinese market, Skechers is increasing its e-commerce presence through collaborations with platforms like Douyin and Xiaohongshu, and plans to invest significantly in logistics and retail infrastructure [3] - The company aims to return to its "comfort roots" by enhancing its brand and store image, focusing on family-oriented themes in its marketing strategy [3]
聚焦长期战略,斯凯奇被3G资本收购并退市
Cai Jing Wang·2025-05-07 07:22