Jing Ji Guan Cha Wang·2025-05-07 07:45Group 1 - The domestic tourism market in China shows a strong recovery during the "May Day" holiday, with multiple trends emerging, including family travel and pet-friendly outings [2][3] - Long-distance travel destinations have performed exceptionally well, with ticket sales for scenic spots in regions like Qinghai, Xinjiang, Ningxia, and Gansu seeing significant year-on-year growth of 1-2 times [2] - The number of inbound travel orders has surged by 130% compared to last year, with new experiences such as agricultural tourism and "China shopping" becoming popular among foreign tourists [2] Group 2 - The trend of family travel is on the rise, with 35% of car rental orders on Ctrip being for family trips, an increase of 11 percentage points [3] - The self-driving travel market is experiencing an upgrade in consumption, with average car rental spending increasing by 24% year-on-year and the average rental duration extending to 4 days [3] - The cruise tourism market has fully recovered, with bookings for cruise products during the holiday increasing by 120% compared to last year and 140% compared to 2019 [4] Group 3 - The integration of national cultural elements into tourism is deepening, with searches for intangible cultural heritage-themed tours skyrocketing and related ticket bookings increasing by 132% [4] - A reverse tourism trend is emerging, focusing on escaping crowds and enhancing experiences, with rural tourism bookings rising by nearly 20% during the holiday [4] - The market is shifting from "scale expansion" to "quality upgrade," reflecting a strong demand for differentiated experiences in tourism [5]