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中邮证券:看好消费回暖投资机会 期待逐步向“全面复苏”迈进
智通财经网·2025-05-07 07:53

Core Viewpoint - The report from China Post Securities indicates a positive outlook for consumer investment opportunities, highlighting both cyclical recovery and new consumption trends as key areas of focus for investors [1] Group 1: Travel and Tourism Data - During the May Day holiday, 314 million domestic trips were made, representing a year-on-year increase of 6.4%, with total spending reaching 180.27 billion yuan, up 8.0% year-on-year [1] - The average spending per person was 574 yuan, reflecting a 1.5% increase year-on-year, indicating a simultaneous rise in both consumption volume and price [1][4] Group 2: Retail and Dining Performance - Key retail and dining enterprises saw sales increase by 6.3% year-on-year during the holiday, with significant growth in home appliances (15.5%), automobiles (13.7%), and communication equipment (10.5%) [5] - E-commerce platforms reported over 20% growth in smart home product sales, while dining enterprises experienced an 8.7% increase in sales [5] Group 3: Cross-Border Travel Trends - Inbound travel orders surged over 170% during the holiday, with predictions of 2.15 million daily cross-border movements, a 27% increase compared to the previous year [3] Group 4: Consumer Recovery Insights - The report suggests that the current consumer data indicates a gradual recovery, with the need for further confirmation from upcoming holiday data [6][8] - The combination of various consumer policies, such as trade-in programs and dining vouchers, has significantly stimulated consumption [5][8] Group 5: Overall Consumer Sentiment - The overall sentiment indicates that consumption is gradually warming, with expectations for a transition from short-term stabilization to a more comprehensive recovery [7][8] - The report emphasizes that while the recovery is on the right track, it will require time to fully materialize [8]